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On mobile, because of browser limitations and fragmented app/web environments, cookies cannot be relied on as a source of truth for identifying a user with a device. There are workarounds, which will be addressed further on in this section, but as the variety of apps and experiences continues to evolve—especially with the introduction of new formats like vertical and 360° videos—the role of standards will be increasingly important to enable buyers and sellers to agree on how video should be measured and transacted Read more↗

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Keywordsmobilevideobuyersguidefinal pdf mobile video buyers guide final
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