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Topics Addiction Recovery Alcohol Alcohol Pricing in Canada Communicating Drink Information Developing and Implementing Municipal Alcohol Policies Drinking Guidelines Low-Risk Alcohol Drinking Guidelines Communications Toolkit Cannabis Children and Youth Costs of Substance Use in Canada First Nations, Inuit and Métis Impaired Driving Low-Risk Gambling Guidelines Mental Health and Problematic Substance Use Monitoring Trends Prescription Drugs Workplace Substance Use in Canada Treatment and Supports Workforce Development Alcohol Pricing in Canada Rollup Image Page Content Many Canadians drink alcohol at levels that increase their risk of harm. Alcohol pricing is a proven, effective way of controlling the availability and consumption of alcohol and supporting a culture of moderation. As a general rule, higher prices translate into lower consumption and reduced alcohol-related harm, while lower prices lead to increases in consumption and related harm. Social Reference Prices for Alcohol: A Tool for Canadian Governments to Promote a Culture of Moderation Social reference prices (SRPs) refer to the minimum price at which an alcoholic beverage can be sold. The way that provincial and territorial governments in Canada set SRPs for alcoholic beverages varies greatly, which in some regions means that: SRPs are not always based on alcohol content, which creates price incentives for choosing higher strength drinks; SRPs do not always keep pace with inflation; Pricing loopholes undermine the value of SRPs; and SRPs are not set for all beverage types. Key Recommendations in the Report Based on existing Canadian examples of best practice, the report recommends that provincial and territorial governments: Apply SRPs to all types of alcoholic beverages; Ensure SRPs reflect the alcohol content of drinks within each major beverage class; Regularly review, maintain and update the value of SRPs relative to provincial consumer price indices to ensure SRPs keep pace with inflation; and Cl... Read more↗
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