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Data gathered from the field test provided useful insights into the most likely readers. Despite initial skepticism, the Missourian was able to sell out the advertising space allotted for each eMprint edition. The second phase, which launched on September 14, 2005, was a longitudinal study that involved producing a twice-weekly eMprint edition (Wednesdays and Sundays) of the Missourian for at least two academic years. The objective was to assess the potential of eMprint editions to attract and retain readers and advertisers over an extended period of time. As with the field test, subscriptions to the eMprint editions were free Read more↗

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Updated3 years ago
Checked5 months ago
Keywordsemprint field test data pdf
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