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Persuasive Content Understanding In-Game Advertising Retention in Players and Onlookers.pdf

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This study seeks to understand the effectiveness of in game advertising by understanding player retention of brand messages. The researchers created a controlled environment and 3D car racing game, embedding in game advertising and measuring player performance and advertising retention. The study produces a highly detailed view of the relationship of brand retention, player ability, and engagement Read more↗

Size645.89KB
Content typeapplication/pdf
Updated3 years ago
Checked4 weeks ago
Hostwww.lgrace.com
Keywordspersuasive content understanding in game advertising retention players and onlookers pdf
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Get it on Google PlayPersuasive Content Understanding In-Game Advertising Retention in Players and Onlookers.pdf is a portable multi-platform document format that may contain an ebook, report, manual or general purpose data. The download size as indicated by the server is 645.89KB (661395 bytes). The host server on www.lgrace.com has returned application/pdf as the content type of the download which was updated on 06/28/2015 and was last checked by Webeaver.com crawlers on 10/22/2018. You may use one or more of the following keywords [persuasive content understanding in game advertising retention players and onlookers pdf] to search for other files related to the one you are about to download.

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